Real-Time Bidding Market Report 2022-27:
Trends, Share, Growth, Opportunity and Forecast
According to
the latest report by IMARC Group “Real-Time Bidding Market: Global Industry
Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The
global real-time
bidding market size reached
US$ 10.1 Billion in 2021. Looking forward, IMARC Group expects the market to
reach US$ 36.2 Billion by 2027, exhibiting a growth rate (CAGR) of 23.41%
during 2022-2027.
Real-time
bidding (RTB) refers to the server-to-server buying process that allows ad
space on websites to be bought and sold on a per-impression basis. Once the
buyer wins an auction, the RTB process takes place programmatically through
real-time sales that instantly displays his/her advertisement on the
publisher’s website. Real-time bidding processes hundreds of thousands of ad
opportunities in milliseconds using a number of platforms and systems, such as
ad-servers, data management platforms, and third-party data providers, within
the display advertising ecosystem.
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the sample report: https://www.imarcgroup.com/real-time-bidding-market/requestsample
Over the years,
there has been a rapid increase in the number of internet users across the
globe. This, along with the expanding social media platforms, has prompted
consumers to spend time surfing the internet through smartphones, computers and
laptops. As a result of the increasing online activity, advertisers are
investing in RTB video ads to engage the target audience, which, in turn, is
creating a positive impact on the industry. Besides this, the RTB system enables
advertisers to manage and optimize their ads on multiple networks in a
cost-effective way and helps in enhancing their campaign efficiency and brand
awareness. Some of the other factors bolstering the growth of the market
include the development of advanced technologies and new updates, and the
integration of digital marketing, artificial intelligence (AI) and machine
learning (ML) techniques with the bidding software.
We are
regularly tracking the direct effect of COVID-19 on the market, along with the
indirect influence of associated industries. These observations will be
integrated into the report.
Competitive
Landscape:
The competitive
landscape of the market has been studied in the report with the detailed
profiles of the key players operating in the market.
Some of these
key players include:
Breakup by
Auction Type:
Breakup by
Advertisement Format:
Breakup by
Application:
Breakup by
Device:
Market Breakup
by Region:
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As the novel
coronavirus (COVID-19) crisis takes over the world, we are continuously
tracking the changes in the markets, as well as the industry behaviours of the
consumers globally and our estimates about the latest market trends and
forecasts are being done after considering the impact of this pandemic.
If you want
latest primary and secondary data (2022-2027) with Cost Module, Business
Strategy, Distribution Channel, etc. Click request free sample report,
published report will be delivered to you in PDF format via email within 24 to
48 hours of receiving full payment.
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IMARC Group is
a leading market research company that offers management strategy and market
research worldwide. We partner with clients in all sectors and regions to
identify their highest-value opportunities, address their most critical
challenges, and transform their businesses.
IMARC’s
information products include major market, scientific, economic and
technological developments for business leaders in pharmaceutical, industrial,
and high technology organizations. Market forecasts and industry analysis for
biotechnology, advanced materials, pharmaceuticals, food and beverage, travel
and tourism, nanotechnology and novel processing methods are at the top of the
company’s expertise.
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